Online Holiday Sales Set to Hit a Record $275.1B

Online Holiday Sales Set to Hit a Record $275.1 Billion in 2026

The biggest online shopping season of the year has begun. Adobe forecasts that US shoppers will spend a record $275.1 billion online between November 1 and December 31, up 6.7% from last year. The figures are for the US, but the trends reflect how online shopping is changing everywhere.

Key dates to watch:

• Cyber Week (Thanksgiving to Cyber Monday): $47.5B, up 7.4%

• Cyber Monday (Nov 30): $15.1B, the biggest day of the season

• Black Friday (Nov 27): $12.9B, growing fastest at 9.2%

• Thanksgiving (Nov 26): $6.9B

5 trends worth watching:

1. Mobile keeps taking over: 57.4% of holiday spending is expected on mobile, rising to 63% on Thanksgiving.

2. AI is becoming a shopping assistant: traffic from AI tools to retail sites is forecast to grow 130%.

3. Social media and influencers are gaining share of sales faster than paid search.

4. Shopping starts earlier: October spending is expected to reach $95.8B, up 8%.

5. Flexible payments keep growing: Buy Now Pay Later is set to drive $21.3B, mostly on mobile.

What this means for online stores:

Shoppers are buying on their phones, discovering products through social media and AI, and expecting a smooth checkout. Stores that are fast on mobile, easy to find and ready for promotions are best placed to win, during the holidays and all year round.

At TaCrestify, we build eCommerce stores with these shifts in mind, from mobile-friendly storefronts to built-in promotions and connectivity with local payment gateways.

🌐 tacrestify.com

📧 sales@tacrestify.com

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Source: Adobe 2026 Holiday Forecast

https://news.adobe.com/news/downloads/pdfs/2026/09/adi-holiday-forecast-release-9-28.pdf